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"No compromise."
Merrell was founded by Randy Merrell in 1981. It started as a custom cowb
oy boot brand in Utah, USA, a state well-known for rough terrain. Merrell's
100% handcrafted boots are recognized for maximum comfort and function
ality, and its founding principle "no compromise" still stands today.
Having been the world's best-selling outdoor footwear brand for 13 years,
Merrell launched an apparel division globally in 2017 and stamped itself as
a total lifestyle brand.
Targeted at Millennials as well as Gen Zers, Merrell's new FW 2020 collecti
on incorporates trendy street fashion and collaborations.
1981
Randy Merrell's Boots
“The best hiking boots ever made”
– that's what Randy Merrell's American customers were saying in 1981. The U.S. publication ‘Backpacker Magazine’ named Merrell boots "the most comfortable and functional boots in North America."
That's just the beginning of our history. Word spread, and - like all legends - ours grew. Today, we're much more than just boots. We're the gear that gets you out there – from city streets to mountain trails (and everywhere in between).
1988
Backpacker
Magazine's Best Hiker
We’ve won a lot of awards, but winning Backpacker Magazine’s Best Hiker for Merrell Leather in ’88 was special. In fact, they called our boots “the best in the world.” Over a decade later, we’re still making ‘em like we used to. Check out our Origins collection to see for yourself.
1995
Vibram® Brings New Sole to Merrell Footwear
Vibram has led the way to summits like Mt Everest and K2 for decades. Famed for their lightweight, long-wearing and flexible soles that provide excellent traction and high abrasion-resistance, the Vibram team was a perfect fit for our high-performance footwear. We saw a bright future together. See what happens next.
1998
AFTERSPORTS JUNGLE MOCS 1ST OF THEIR KIND
Vibram has led the way to summits like Mt Everest and K2 for decades. Famed for their lightweight, long-wearing and flexible soles that provide excellent traction and high abrasion-resistance, the Vibram team was a perfect fit for our high-performance footwear. We saw a bright future together. See what happens next.
2001 Brand of the Year
Footwear Plus
Names Merrell
2006
Merrell Apparel
Launched – and More
2006 was a big year in Merrell’s history. It marked the debut of our line of outdoor adventure-wear for men and women. Over the coming years the line would grow to include several apparel technologies, like Opti-Shell, Opti-Warm and AreoBlock. It was also the year Merrell UK won Drapers Footwear Brand of the Year. The magazine has been an authority on UK fashions for 120 years. Cheers, Drapers. Thanks for the award and a cracking good time.
2017
Do What's Natural
Focus on the real you with the world's best outdoor brand, Merrell. "This is my nature."
Pre-Summer 2020
A Friendly Look from Across the World
Check out Merrell's logo play and fun graphic designs with various summer-ready looks.
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